Rebranding Klarisana was a super interesting project: we were approaching the burning issue of mental health and the divisive topic of psychedelics usage to its treatment. That, for itself, was controversial! But, on top of it, we were also being asked to develop a brand image that could candidly portray the dark reality of mental health struggles using bold visuals to achieve a standout positioning within a market where all brands look calm and peaceful. 

Read more about our case study at kobu.agency

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